If you really don’t care for the idea of email scanning you can also switch over to Outlook.com, which doesn’t use personalized ads.
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If one characteristic for your future partner is more important than any other, a quality you insist all your potential mates possess (ethnicity, religion, etc.), you may want to consider joining a specialized dating site that caters to a specific demographic.
However, most singles find they enjoy one of the larger, traditional sites the most.
Companies that require a paid subscription often have more sophisticated matchmaking systems and offer multiple formats for getting to know potential dates.
Other people are more concerned about how long it takes to set up and how easy it is to communicate with matches.